Coke Turns Used Soda Bottles into Fun Tools in Vietnam

StratGo Marketing. Plug-in marketing department services.

What if you could turn a used soda bottle into a paint brush, pencil sharpener or water squirter?

You can.  In Vietnam.  Thanks to Coca-Cola.

The soda giant has launched a simple, yet brilliant marketing promotion that combines environmentalism with brand building.

Coca-Cola 2nd Lives marketing program in Vietnam. Photo: Ogilvy & Mather China. Coca-Cola 2nd Lives marketing program in Vietnam. Photo: Ogilvy & Mather China.

Coke is giving away a series of 16 special caps that screw onto used soda bottles and transform them into fun and useful objects. Consumers get the caps for free upon product purchase.

The program is called 2nd Lives, and is part of Coke’s sustainability efforts.

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Some photos of our first little prototyping focus group.

Our Finished Products!


Some photos of the process of our hard workers!

Lovely pallet wine rack!

Wednesday, January 16, 2013

Upcycled Pallet Wine Rack

We create gorgeous shelf/display pieces out of old shipping pallets.  Use them for wine bottle/liquor storage, books, art, framed photos, you name it.  Each rustic rack comes with three eye hooks for securing to a wall.  We can make these to order in any finish you choose: natural, stained, waxed, or painted.

Measures: 12″ tall (8″ tall backboard) x 30″ long x 5.5″ deep
Comes with 3 strong eye hooks to hang on wall

You can purchase these wineracks at our store or on etsy for $80 plus S&H:

  1. I believe it is pine…


New Beginnings

Diverscycle is the launch of new, fun modern way to up cycle.

80% of UK household rubbish can be recycled or reused…420.000 tonnes of waste wood is produced by households! A further 670.000 tones of this wood produced is wooden pallets and crates. This alone is just one of that landfill facts we face today! With this thought in mind Diverscycle aims to reduce waste by creating a business around up cycled products and educating people on up cycling wood and other household waste to use in this modern day and age! Our promise to you is to provide a valuable education with quality creative outcomes by using a new modern way of up cycling .